What makes your mobile application better than your competitor?

 

What makes your mobile application better than your competitor?

Have we this in our pocket? Right… and we use it every day for a different purpose. Without this, we are incomplete.

Don’t think too much. The talk is about mobile devices. It has many other functions than making phone calls. Nowadays businesses from all over the world are promoted through mobile realms. Now, you might be thinking:

Our business doesn’t need a mobile app to sell products to our loyal customers!

And maybe that’s been the case in the past. But if you want to prepare for the future and start seeing the massive benefits right out the gate, you’ll need a mobile app.

Ok, now your company has a mobile app. But what’s good about that? Your mobile application should be able to compete with your competitors. It should be best for your competitors. “App design trends come and go, but being unique apps never goes out of style”

“Let’s build an app and make a million dollars.” It is not all that same-simple-silly thing today as it used to be half-decade ago. That is, building a great mobile application.

Your app should be different in order to stand out in a crowd.

Let’s talk about this in detail. Keep these points in your mind and your mobile application will be different from your competitors.

Tips for a better mobile application: –

1. Your app name should be different: – first thing, your app name should be trendy, thoughtful, and unique. Second thing, it should be short and sweet. Long names are not preferred by the viewers. Your name should look cool when spoken and uncommon. Third thing, it should be relating very closely to the genre of the mobile app. Your app name should be different from your competitors. Adding ‘Z’ at the end of the app or putting it in between the name, word juggling, adding prefix and suffix to the nomenclature, etc., are modern ways to name your mobile applications. It will make your app’s name unique.

2. Your app logo should be unique: – see your competitors’ mobile application. How are they promoting their business in their mobile application? Check out all these things. Your logo should not be copied from anywhere and it should be differently designed. It is really important how good the logo looks. It catches the viewer’s attention. It creates a first impression on the viewers. The most difficult thing to design a logo is that it should be as unique as possible but it should be simple, supreme, and stunning. WhatsApp, Facebook, Hike, Snapchat, etc., have such logos that it’s imprinted in our brain. It needs to be placid. That is the beauty of a logo. This can help you to be better than your competitors.

3. Description of Your app in the app store: – this should not be so much long and complex. It should be in simple language. It’s not the matter of what you write; it’s how you write. At any rate, you should write it right.

These above points will increase the uniqueness of your app. Now there are some more points to take care of. This can increase your app rating. This will help you to build your application more powerful than your competitor. Level 1 crossed. Now then, users have installed and liked your design. The next crucial thing is how it works. Is it quick? Is it loading too much? Are there any bugs? Users are accustomed to a lot of options so if your app is not flawless then assume them gone forever.

4. Add videos and screenshot in your app description and check reviews: – sometimes, the description doesn’t explain as much as a video can explain. Then there is also a time for pictorial representation. Of Course, Video, and Screenshots, to be precise, vivid video, and salient screenshots will captivate the users to get the exact idea about the application. This is how an application is made unique. The question is ‘How can you purely judge an app on video, screenshots, and short description? ‘Here comes the answer. Users, directly or indirectly, always like to share their feedback on whether the app was helpful or a complete nuisance. You can check the comments of ‘Genuine’ users, in the Review section below the app description. 1,2,3,4 or 5 Stars? The caliber of the mobile app is measured by the stars it gets.

5. Size of your application and it should be smooth as butter: – ‘Oh God, I don’t have adequate data-pack to download 28 MB application. Forget it’

‘It’s okay. It’s just 5 MB app. Let’s try it out. Please, turn on your Hotspot’

Is there any explanation required? The size of any mobile application matters a lot. Thus, developers always keep in mind that the size of the app so that the above conflict doesn’t arise. Yes, indeed there is some heavy/bulky application whose size is 20+ MB but it should be worth and justify the sizing. The size of your app also increases your viewers. If your competitor has a low MB app, then you can lose viewers and your rating. Check your app size before launching it.

6. Make a strong brand: – One of the most important things a mobile app offers to customers is awareness of and communication with your brand. And through that regular interaction with your target market, you’re fostering trust. The more your audience trusts you, the more likely they’ll be to listen to later sales pitches and even commit to your brand. With an app, you’ll demonstrate to your users why they should trust you by showing (rather than telling) what your brand stands for. Trust is the most important thing. Customer’s trust will also increase your reputation.

7. Connect better with your customers: – research how your competitor connects with your customers. Customers’ service isn’t just about face to face communication between smiling sales associates and customers anymore. Firstly, your app won’t be merely a human being, subject to mood swings and poor performance. And, through a solid mobile presence, you’ll always know you’re presenting to the customer the same face – an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product. But think about it. If a person hears about your app in the middle of the night and wants to get information ASAP, all they have to do is turn on their device and download your app. Later, when a thought pops into their head that they should buy your product, they can do it immediately, without having to wait for regular business hours when normal human beings are awake. So, if customer service is one of your top priorities (like it should be), mobile apps are the answer to raising customer satisfaction across the board. The best way to communicate through your users is mobile application. This also increases your app’s review and your reputation in the market.

8. Boost profits: – when a customer is happy with your service, he’ll come back again. When customers’ satisfaction increases, your sales typically do. The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And if you have a product your customers can’t wait to get their hands on, that demand is going to provide you with some serious returns. That’s where the mobile app comes in like none other. But it’s important to keep costs low while you’re developing it.

Provide more value to your customers: – You want to increase their interaction with your business to promote sales, of course, but you also want to provide a level of value for your customers that they can’t get anywhere else. Think about your customers first. The more customers interact with your business and product, the more points they collect, which can, in turn, be used for great deals on the products they already know they want.

Conclusion: – you will surely boost up your business with these tips and can also defeat your competitor. You will Stand out from the competition. a mobile app may not save your business, but it is a sure way of securing a strong presence in your industry. Instead of being some abstract concept of a brand your customers appreciate, that they imagine has a headquarters in some faraway city – you’ll be right in their pockets. Your logo will be placed on their mobile phone screens by default.

Just make sure you promote your app after it launches. Our company system private Pt. Ltd, designs the mobile application for companies. It will help you with the successful launch of your mobile application.